Be Scam Smart

Creative Direction • Strategy • Art Direction • Ideation • Team Management 

CRA "Be Scam Smart" National Campaign

With scams costing Canadians nearly half a billion dollars a year in 2024, the Canada Revenue Agency needed to raise awareness on ways to avoid being scammed. My team dreamt up a solution that would resonate with Canadians young and old. The campaign lived as social, experiental and OLV. The result: we exceeded all metrics. Earned media was through the roof across multiple markets from east to west coast, with our audience actively seeking out more ways they could learn to Be Scam Smart.