Heineken

Creative Direction • Copywriting • Art Direction • Ideation • Team Management 

Heineken Afterwork National XM Program:

A dozen national events per year for two years, Heineken's "Afterwork" was a multi-city national campaign purpose-built to create memorable experiences for the after work office crowd. Tactics and engagement elements were bespoke for each venue in each market, ranging from digital interactive games, mobile trivia, skill challenges, live entertainment and free pandemic haircuts on the best patio in the city.