Sony Playstation

Art Direction • Copywriting • UX/UI Design • Ideation

Playstation Canada digital properties:

Sony's Playstation digital properties in Canada needed to convey the same level of fun and excitement as that of their hardware and software titles. My team and I were responsible for all digital assets and channels for the Canadian launch of the PS3, promotion of the PSP & PS Vita handhelds, as well as all software titles for all platforms.