Creative Direction • Team Management
"Shop The Look" Evergreen Campaign:
Kicking off during Holiday 2021 with Canada's first-ever Holographic Fashion Show, my team designed & developed the CF "Shop The Look" evergreen campaign to re-establish Cadillac Fairview retail properties as "the" destination for fashion forward shopping. Coming out of pandemic lockdowns, Consumers needed a reason to shop brick & mortar again. Shop the Look raises awareness of fashion trends, curates the most desirable looks, and drives to retailers where all items shown can be purchased.