Gap

Creative Direction • UX/UI Design • Ideation • Team Management

"Gap Getaway" National US Black Friday Campaign:

During the highly-competitive Black Friday shopping season in the US, The Gap needed an aspirational campaign that would drive both in-store and online e-commerce sales. "Gap Getaway" paired select seasonal looks with desirable vacation destinations, with contest ballots for each getaway tied to Black Friday purchases. The more they spent, the higher chances they had to win the trip and wardrobe of a lifetime.