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Creative Direction • Copywriting • Art Direction • Ideation • Team Management

BlackBerry 10 North American Launch:

North American 360º launch campaign for the BlackBerry 10 platform and new devices (BlackBerry Z10 & Q10). A mammoth undertaking spanning 26 markets in the US & Canada, with nearly 3,500 events, the objective was to clearly convey that a new paradigm shift in mobile had arrived, and to show... not just tell consumers, that BlackBerry had a platfrom worth switching to.

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