Molson Coors VR

Creative Direction • Ideation • Team Management

Molson Coors VR Fan Experience:

To further connect Molson Canadian & Coors Light to fandom for Canada's most beloved professional sports teams, this in-stadium VR experience was launched in partnership with the Toronto Raptors, Toronto Maple Leafs and Edmonton Oilers in Scotiabank Arena & Rogers Place Arena. Fans could select either a Basketball or Hockey experience, throw on the VR goggles and dive into a virtual sports game, with the option to compete head to head with other fans.