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Advent of Change
Creative Direction • Copywriting • Art Direction • Ideation • Team Management
The Body Shop national holiday campaign:
A dozen national events per year for two years, Heineken's "Afterwork" was a multi-city national campaign purpose-built to create memorable experiences for the after work office crowd. Tactics and engagement elements were bespoke for each venue in each market, ranging from digital interactive games, mobile trivia, skill challenges, live entertainment and free pandemic haircuts on the best patio in the city.
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