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Tim Hortons

Creative Direction • Ideation • Team Management

Tim Hortons Ice Cream - National Launch:

National, multi-city 360º launch campaign for Tim Horton's premium ice cream offering. Influencer partnerships, OOH, OLV, XM, PR, digital engagement & retail all worked in concert to drive over 41 million impressions, triple digit sales growth, and more than 1.5 million tubs of ice cream sold within the first 5 weeks.

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