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Pepsi
Creative Direction • Art Direction • Copywriting • Campaign Strategy
Pepsi / Mountain Dew "I Bubble Dare You" campaign:
US campaign to drive Pepsi core product & Mountain Dew sales. The campaign encouraged social sharing via random dares, revealed on each can via thermal ink... hold the can to warm up the fizz bubbles to reveal the dare (campaign postponed in 2020 due to the COVID-19 pandemic).
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