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Coors Organic
Creative Direction • Ideation • Team Management
Coors Organic - "Beer Picking" Product Launch:
What's better than a sunny autumn day of picking fruit right from the tree? How about a sunny autumn day spent picking beers! My team and I sourced the perfect orchard, did the R&D required to hang thousands of cans of beer from trees to stage the launch of Coors new organic beer product, then we brought it to life across various channels. The results blew our expectations away, with a multitude of delighted consumers and millions of earned media impressions.
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